How to Increase Productivity as an Energy Broker
Being productive at work is tough. Between the constant demands from clients, colleagues, and potential leads, setting aside time to actually get work done – be it short term projects or longer term initiatives – seems to be more difficult by the day. Tools that used to be helpful to work and streamline processes like the phone, email, Zoom or Slack have become just another thing weighing you down. Your ability to make a living depends on your ability to be productive. Below are a few tips on how to increase productivity as an energy broker.
Block out your calendar
It may seem counter-intuitive to schedule time away from your clients and colleagues, but one way to accomplish work is to be “busy.” Creating time for yourself on your calendar will allow you to plow through pending items, from planning and goal setting to those nagging tasks that you’ve been putting off. This is one of the best ways to increase productivity as an energy broker.
Snooze your emails and incoming calls if you can
Another way to increase productivity as an energy broker is to snooze email and call alerts. This also applies to text messages. The quickest way to break your concentration is inbounds from anyone who can contact you, and while you can and should respond to them within a reasonable time – usually 24 business hours – few people are expecting an immediate response to their query. If you have an important negotiation or client case, clearly make time for that, but otherwise snoozing new notifications can have a positive impact on your productivity.
Take time away from the office
As odd as it may sound, one of the best ways to increase productivity as an energy broker is to take time off. There are numerous studies and anecdotal evidence that totally disconnecting from work at the right times is crucial to ensuring workers are energized, creative and ready to tackle the challenges that await them. No one works well when tired, and that includes brokers in the fast-paced energy industry.
These are just some of the ways that energy brokers can increase their productivity. Others choose to take up a hobby or exercise to replace their energy levels, and some may even consider getting help from a coach to optimize their time. No matter what way you choose to be productive as an energy broker, it can only benefit you, your business, and your clients!
3 Myths Debunked About Energy Choice
Like many movements that center on choice, energy choice has myths and misconceptions surrounding it from those that don’t understand it.
Below, we’ll debunk 3 common myths about energy choice.
Myth #1: You’re compelled to buy energy from the energy company directly only
This myth is one of the most pervasive around energy choice. Energy companies want you to believe that they hold a monopoly on providing energy. In some states they do, but they don’t hold that monopoly across the country. Make sure you’re informed so you can help your clients choose the right way for you to get energy. If your clients’ state doesn’t yet have energy choice, tell them to call the members of their state legislature so they can get energy choice legislation created and filed by the people who represent them in the state capital.
Myth #2: The energy company is the most reliable source for energy and gets you up and running the quickest when there’s an outage
Energy companies sometimes rely on old infrastructure, outdated service models, and inflated staff levels to look like they are the best in the business but, given how they operate, they are sometimes the least likely to get you up and running quickly. Just because they are large does not mean they’re effective. Energy choice allows you to choose your provider in a way that makes sense for you. This provider can be more nimble during an outage and, knowing they will be in constant competition for your business, will try to get you back up and running as quickly as possible.
Myth #3: The only reliable energy source comes from the energy company itself and not other suppliers
For so many, the energy company has tried to propagate the myth that they are the only reliable source of energy and box out other suppliers who may be just as, if not more, reliable. Energy choice is about the ability to choose reliable energy providers who feel right for your clients and will provide you energy at a cost that works for your clients and their family.
Don’t fall for the energy companies’ 3 myths that we’ve debunked. Make sure to get informed to be able to combat their myths and misinformation.
The Impact of the Colonial Pipeline Shutdown
As our nation has seen increased gas prices and shortages, so many have realized that our energy supply is vulnerable to attacks. One of the concerns for energy supply disruption has long been traditional attacks like a bombing of a pipeline or the disruption of a traditional energy supply route via land or sea. Confidence in backup systems also ran high, and the belief that reserves or that the government would release some of the strategic supply also tempered fears that any disruption would be disastrous. However, the recent cyberattack on the Colonial Pipeline demonstrates that a cyberattack can be just as disruptive and hurtful to the economy as a traditional attack.
What is the Colonial Pipeline?
The Colonial Pipeline is a 5,500 mile gas pipeline from New Jersey to the Gulf Coast in the United States. It transports nearly half the gasoline used by the East Coast and is the largest pipeline for gas in the country. The pipeline transports over 100 million gallons of gas each day and it reaches 50 million Americans. This means that Americans in North Carolina, Georgia, Virginia, and other states were impacted by shortages that hampered their ability to get to the grocery store, necessary medical appointments, and get to work for those who are commuting again.
What were the impacts of the cyberattack?
Besides the obvious shortage at the gas pump and cash crunch that came from higher prices, a few other impacts were felt. Airlines had to tap emergency reserves and some even had to alter flight routes to add refueling stops to keep their planes going. The federal government was forced to declare an emergency in 17 states and the District of Columbia in order to make the transportation of fuel easier to ease the shortage.
What was the purpose of the cyberattack and how did it happen?
The cyberattacks were carried out by extortionists who were looking for a quick payoff after breaking through the security systems. Colonial paid millions of dollars to the ransomware extortionists who compromised their security systems. As a precaution, Colonial then shut down the pipeline.
What does this mean going forward?
While gas prices have stabilized, and supply appears to be normalizing, the impact of the Colonial Pipeline shutdown is more far-reaching than the immediate availability crisis. Companies like Colonial will have to install better countermeasures against cybercriminals while ensuring that a backup supply is available should tragedy befall them yet again.
How Businesses Use an Energy Broker
For so many in the energy broker business, the focus of a brokerage is on the residential side, where there is sometimes more familiarity and a more straightforward way of doing business. Relatively few individual families worry about their carbon footprint and don’t have the time or sometimes the wherewithal to inquire as to where their energy comes from. Families also usually don’t care about round the clock customer service as long as an energy broker is reasonably accessible and there is a low price on their bill for the energy they consumed. However, businesses can be more demanding customers and ask for more services given the larger amount of energy they consume. Below are some ways businesses determine how to use an energy broker.
Your track record of success
Like last quarter’s sales figures, your track record of success for other clients will have a direct impact on how future clients perceive you. Your ability to respond to a current client’s needs will very certainly have an impact on whether or not they keep you on. Insights into the market and the ability to stay one step ahead of trends will help nail down client loyalty when they begin to evaluate how their business uses an energy broker.
How many suppliers you have access to
You’re only as good as your last deal, and how many suppliers you have access to will help provide the diversity you need to make deals happen for your clients. The ability to find the best contract for your clients is key, and the more suppliers you have access to, the better price and contract you can offer up. Supply and diversity of supply are the key to offering your clients the best possible deal, so they remain your clients and not someone else’s.
If you provide good, prompt customer service
Sometimes, competing on price isn’t enough, especially when the differential between suppliers and the brokers that work to connect clients is relatively small. For many, the difference in making the pick in an energy broker is customer service that takes needs into account, responds quickly, and helps them make accurate decisions that save the company time, money, and efficiency costs. Customer service is key in many businesses, and that’s no different when it comes to how businesses use energy brokers.
Can you clearly explain any fees or conditions?
Sometimes, energy brokers and others get involved in sales talk that doesn’t mean much to the customer and leaves them feeling confused and unsure about what they signed up for. Clearly explaining any obligation the customer is taking on will leave them feeling reassured about you and your ability to be an honest broker.
As in any businesses, the needs and requirements of every customer vary per business or family. However, by keeping these tips in mind, you’ll be exactly what every business needs when they’re looking for and using an energy broker.
Tips to Become a Successful Energy Broker
Embarking on a career as an energy broker is exciting and challenging! For so many, looking to industries that will not only survive but thrive in the future is a priority, especially in a post-pandemic economy where things can change immediately and unexpectedly. Work as an energy broker allows you to be at the forefront of ensuring families, businesses, and others are able to get the best possible deal on their energy, while promoting how energy is leaning into 21st century methods and processes for a more sustainable future. Below, we’ll detail some important tips on how to become a successful energy broker.
Communicating with your clients and others
Communication is key to ensure that you’re aware and responsive to the needs of your clients, companies, and the community as a whole. Without the ability to communicate value and timeliness to a client, you may lose out on that potential opportunity. Without communicating what you need from energy companies, you may be left unable to answer a question at a crucial moment. Being able to get the information you need and convey it to a client to close the sale is crucial to becoming a successful energy broker.
Being able to identify clients and ensure their needs are met
Also known as prospecting, identifying clients and then ensuring their needs are met to close a transaction is a hard skill to learn for some, but one that is crucial to becoming a successful energy broker. Identifying the kind of service, amount of money, and expectations of a client will go a long way to formulating a pitch that will resonate with a client and convince them – or at least provide you the opportunity to convince them – to work with you. Catering to their preferences and needs will set you apart from the competition and will endear you to your clients, and may create more business by word of mouth.
Having a customer-first mentality
Customers can choose to go anywhere and with anyone they want barring a binding contract. Finding ways to innovate and bring your customers the best deals will breed a loyalty and affinity that allows you to keep and expand your customer base in a way that the competition may not be able to match. You should always wake up wondering what matters to a customer and how you are filling a need, because once you stop filling a need, someone else will.
Congratulations again on joining the exciting world of energy brokers. We hope these tips on how to become a successful energy broker will serve you and your clients well into the future.
What would a green economy look like?
As the world continues to combat climate change and promote sustainability, there are more and more calls for a green economy, to help ensure that we do not continue contributing to environmental damage. From cutting waste and leaks to building smarter homes, a green economy could revolutionize how we live and improve our environment and planet for generations to come. Below, we’ll detail what a green economy would look like and what steps are being taken to get there.
Reducing waste
Waste has often been rightly criticized as one of the principal offenders when it comes to the processes that create global warming or otherwise damage pristine environments. However, waste reduction has become a priority for many localities and governments in an effort to combat climate change. For many, a circular economy, where resources are recycled once used is part of the answer. For example, a plastic bottle in addition to being used for single-use drink could be recycled into part of a permanent multi-use water bottle instead of creating more plastic.
Creating more energy-efficient homes
Millions of Americans spend a considerable amount of time at home using appliances and heating and cooling systems that use energy in a sometimes wasteful way. One of the first tactics that can be used to control heating and cooling costs is insulating homes, offices, and other businesses in order to keep the ideal temperature in. This process has an added benefit of creating jobs for those who will install insulation, and encourages a shift to more energy-efficient systems for home heating and cooling, drawing less energy from power systems. Additionally, energy-efficient appliances can help promote a green economy by reducing electricity and water use as we wash and dry our clothes and do our dishes.
Policy incentives for the green economy and sustainability
Policymakers and large businesses also play a key role in promoting the green economy, sustainability, and combating climate change. Creating a green economy will involve a pivot to alternative energy sources, as we’ve seen through the Biden administration’s urging and the introduction of various new plans in Congress, in addition to working to change various materials used in the production of certain items. In order to speed the transition to a green economy, both federal and state policymakers will also likely provide tax or other incentives to individuals and businesses in order to replace existing appliances, cooling and heating systems, and, in the case of some businesses, even fleets of vehicles from gas to electric powered.
What’s next for a green economy and what can we expect?
As energy-efficient appliances, vehicles, and other tools become more affordable, we can see some of this green economy reorientation happen naturally through consumer choice. Undoubtedly, policymakers have a role to play in accelerating any change that will pivot our economic system to one that focuses on sustainability. However, immediate change is unlikely and we can expect to see these types of initiatives continue to progress over the next few years.
Learn more about the Net Zero by 2050 plan
Many are wondering how and when carbon emissions will continue to be cut, in order to help ensure our environment is preserved and we combat the effects of climate change. Over the past few decades, the energy industry, regulators, and policymakers have been grappling with how to transition to a carbon emission-free world without unduly impacting jobs and economic growth. Throughout the recent presidential campaign, reducing carbon emissions was also a point of contention for the candidates, and it seems the newly sworn-in Biden administration will be focusing on this more than previous occupants of the White House have.
In addition to the United States, dozens of countries in Europe and Asia have made a pledge to be net zero by 2050. The crux of this pledge is that any greenhouse gas emissions emanating from their nations will be offset by reforestation initiatives or direct air capture. In order to achieve a net zero by 2050 carbon emission goal in the United States, the electric grid would have to expand dramatically with new solar, hydrogen, and other clean forms of energy to eliminate older carbon producing plants that use oil and coal. Forests and farms will also need to be able to capture more carbon emissions either through expansion or more efficient use of technology.
In the 2020s, work to replace old infrastructure and create new methods of producing energy is expected to create between 500,000 to one million new jobs. Importantly, many of these new jobs will replace roles that are no longer relevant at older energy producers, thus enabling a significant amount of people to remain in the same industry. Health benefits to this change include 100,000 premature deaths being prevented as a result of no longer using coal as a power source.
How companies, regulators, policymakers, and others will respond to the need to get to net zero by 2050 is an open question. It is likely that the new administration will work to pass legislation or create and implement regulations promoting the use of clean energy and encouraging sustainability efforts throughout the country. Internationally, a concerted effort for countries to establish a carbon emissions baseline is likely to continue as time goes on and we get to 2050. Finally, private sector companies will likely continue to drive innovations in sustainability given the relative prominence of the issue on Wall Street and some of the tax and cost savings available provide strong incentives to make changes to their carbon output structures.
